As a new start-up, APEX Games’ vision is to host a number of native games within its app, where users can use cryptocurrencies in a fun, engaging, and interactive way. (under construction)
ROLE
UX Research & Designer
METHOD
Competitive Analysis, User Interviews, Bullseye Diagram, Dot Voting, Usability Test, High Fidelity Wireframes, Design Systems
TOOLS
Figma, Miro, FigJam, Photoshop, GoogleSheets, GoogleDocs, Zoom, Pen & Paper
Currently, APEX Games is at the beginning stages of development.
And as the parent company, their strategy to bring awareness and gain users is by building APEX Casino, an interactive casino game.
Our goal was to provide APEX with the foundation to start its next phase of development.
Our team took inspiration from APEX’s design concepts, turn them into high-fidelity prototypes, and test them for user feedback.
Process
Our first initial step was meeting with the stakeholder and identifying the users. From there, we conducted a competitive analysis and deep secondary research.
1.
For our next steps, we created low-fidelity feature cards based on the competitive analysis. We recruited users and conducted our first user test using the bullseye diagram method.
2.
Based on the users’ high-priority selections within the bullseye, we developed 3 design options for each top feature. From there, we conducted our 2nd user test through dot voting.
3.
At last, we created high-fidelity prototypes based on top design selections from dot voting. We conducted a usability test and then refined our final high-fidelity prototype design.
4.
Insights
Our first initial step was meeting with the stakeholder and identifying the users. From there, we conducted a competitive analysis and deep secondary research.
1.
Our first initial step was meeting with the stakeholder and identifying the users. From there, we conducted a competitive analysis and deep secondary research.
2.
Our first initial step was meeting with the stakeholder and identifying the users. From there, we conducted a competitive analysis and deep secondary research.
3.
Our first initial step was meeting with the stakeholder and identifying the users. From there, we conducted a competitive analysis and deep secondary research.
4.
View our high-fidelity prototype below
Key Learnings
Define the scope of a User Experience project engagement.
Demonstrate continued comfort with and growth in key User Experience activities, including generative and evaluative research, prototyping, and documentation.
Exhibit professional behaviors in communication, collaboration, and client communications,
deliverables
Design System
High-Fidelity Prototype
Findings and Recommendations Report