I’m a UX Designer that specializes in humanizing digital experiences from end to end. I’m dedicated to creating scalable systems to support accessible and inclusive practices across product teams.

Professional Experience

UX Designer II - Patterson Companies, May. 2023 - Current

Researching, developing, and designing innovative solutions for animal and dental care businesses.

Product Designer - Prime Digital Academy, Aug. 2022 - Dec. 2022

I spent 18 weeks solving real world business problems for multiple clients from improving designs, user experiences, and product features. Some of the methods and tools I used are below:

  • Cognitive Walkthrough

  • Competitive Analysis

  • Contextual Inquiry

  • Deep Dive

  • Heuristic Analysis

  • A/B Testing

  • Affinity Diagramming

  • Design Systems

  • Interactive Prototyping

  • Kano Analysis

  • Task Analysis

  • Think-Aloud Protocol

  • Stakeholder Interviews

  • User Interviews

  • User Stories & Scenarios

  • Low/High Fidelity Wireframes

  • Screen & User Flows

  • Touchpoint Strategy Map

APEX Games- A game development studio changing the world with Apex crypto coins.

  • Conducted generative research, user interviews, and cross-functional team meetings to create user-centric design systems for a play-to-earn crypto casino game.

  • Produced high-fidelity prototypes and user insights that influenced the commercialization of the game.

Moon- Making it easier for artists to start a business.

  • Led competitive analysis, and usability tests- resulting in wireframes, journey maps, and high-fidelity interactive prototypes.

JP4 Foundation- Enriching the lives of youth in underserved urban communities.

  • Led cross-functional meetings and deep-dive research on competitors to deliver a multitouch strategy map of stakeholders.

Strike Graph- Creating a scalable security and compliance program.

  • Led and moderated user interviews to design user-facing products that reached business goals and reduced customer interface time.

Internship On Demand- Improving career outcomes through real workplace experience.

  • Presented complex design concepts to key stakeholders and facilitated consensus on design direction.

  • Collaborated with engineers on design solutions that resulted in high-fidelity design concepts and features.

Co-founder & Lead Designer - Ua Si Creative, May 2020 - Sept. 2022

  • Designed wireframes and prototypes using Figma, iterated based on stakeholder and user feedback, and managed design projects using Agile methodologies.

  • Clients included: KaYing Yang (Commissioner President Biden's Asian Americans, Native Hawaiians, and Pacific Islanders Advisory Board), Ciceron, City of Bloomington, Artistry, Xcel Energy, Hennepin County, Hmong American Farmers Association, Forecast Art, Springboard for the Arts, and many more….

Manager, Paid Social Media - Ciceron, Jul. 2021 - Mar. 2022

  • Executed paid and organic content on multiple social media platforms - resulting in a 5% increase in impressions.

  • Collaborated with vendors and partners to optimize campaign goals and developed traffic attribution strategies on client websites.

Project Manager - City of Minneapolis, Apr. 2019 - Jun. 2021

  • Spearheaded the development of a new website, directing site architecture, content strategy and management, and SEO keywords for optimal search results.

  • Led the 2020 Census online and offline, resulting in a 75.1% self-response rate, the highest in the nation.

Community Relations and Project Manager - Northern Lights.mn, Jun. 2016 - Feb. 2019

  • Designed webpages utilizing design systems and brand guidelines.

  • Led the development of a new program engaging with diverse communities in Minnesota - resulting in an 80% increase in new partners and clients.

  • Managed the largest nighttime arts festival - creating engaging experiences for over 50,000 attendees.

Project Associate - Asian Economic Development Association, Sept. 2014 - Aug. 2016

  • Influenced the growth of key small businesses to generate over $100K of revenue during Little Mekong Night Market with over 14K in attendance in its second year- a 60% increase from the previous year.

  • Recruited, supervised, and led a team of leaders across sectors to build a large arts festival.

  • Managed a budget of $30,000 to ensure all team priorities were funded.

Education

  • Human-Computer Interaction - Prime Digital Academy

  • Master of Professional Studies in Arts and Cultural Leadership - University of Minnesota

  • Bachelor of Fine Art, Photography - University of Oklahoma

Certifications

  • Human-Computer Interaction - Prime Digital Academy

  • Designing an Accessible User Experience - Deque University

  • Accessibility Fundamentals - Disabilities, Guidelines, and Laws - Deque University

  • HTML5, CSS3, Bootstrap 5, JavaScript, ECMAScript 6, Angular & React JS - Udemy

  • Responsive UX/UI Design in Figma - Udemy

  • UI Design Handoff to Development - Udemy

  • Analytics for Beginners - Google

  • Digital Marketing Associate - Facebook Certified

Skills

  • Figma

  • Adobe XD

  • Illustrator

  • Photoshop

  • Lightroom

  • Canva

  • Miro

  • HTML/CSS

  • JavaScript

  • Rapid Sketching

  • Model Making

  • Design Thinking

  • Content Strategy

  • Evaluative Research

  • Generative Research

  • Information Architecture

  • Interaction Design

  • Interface Design

  • Wireframing

  • Visual Studio Code

Volunteer

  • Hmong Museum

  • Intermedia Arts

  • Secondhand Harvest

  • Free Arts

  • Impact Hub

Want to learn more about how I work?